Managing a sales team is no easy task. You have the potential to either make or break your sales reps. And there’s tons of conflicting information out there. Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow. But it isn’t always as simple as that. Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability. It can be hard to know what your sales team truly needs from you to hit their goals, make profits, and drive sales. That’s why we’ve compiled these strategies to help you run a killer sales team in 2018. Running a Sales Team: It’s a Big Challenge Running a sales team is hard work. It’s not always easy to find a balance between encouraging quality […]

What is Brand Strategy? Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. (We’ll get into that more in a bit.) A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. First, let’s clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that — it’s the stuff that feels intangible. But it’s that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other. So to help you rein in what many marketers consider more of an art and less of a science, we’ve broken down seven essential components of a comprehensive brand […]

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