How to Manage a Sales Team: Killer Strategies in 2018

Managing a sales team is no easy task. You have the potential to either make or break your sales reps. And there’s tons of conflicting information out there. Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow. But it isn’t always […]

Brand Strategy 101: 7 Essentials for Strong Company Branding

What is Brand Strategy? Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. (We’ll get into that more in a bit.) A well-defined and executed brand strategy affects all aspects of[…..]